Bassel's matchbooks courtesy of the Chuckman Collection. The sort of thing most people would throw away but thankfully someone cares enough to collect this ephemera.
Like the Silver Rail at Yonge and Shuter, Bassel's was another bar on the strip that is sadly missed. Here's a collection of photos over the years. Originally Bassel's Lunch it evolved into Bassel's Restaurant and Tavern and lasted until at least 1977 (the first time I visited).
A postcard from the early 1960's