Thursday, February 23, 2012

1960 Chevrolet Sales Brochure

The front cover.
The back cover. More to follow.
Up until the mid 1960's car advertisements generally used illustrations to promote their products. This way they could manipulate the scale slightly. You'll notice that the cars appear bigger compared to the passengers than they really were.
This all changed when Volkswagon started their campaign with simple photos and realistic copy.