"What's the future ever done for me?"
Winchester cigarettes. Weren't they made in Montreal? I remember smoking them in my coffin nail days - I worked at Simspon's, and would buy them at the smoke counter in the basement - one of the few places that had them in the '80s. I'm sure I bought them because of the package.
I've added some more info re: Winchester cigarettes.
The commercial seems to suggest that Winchester was a brand of cigarillo by the '70s - not what I remember. I also smoked Buckinghams - mostly for the package, I shamefully admit. Another wonderfully retro brand that survived into the '80s.